Arada is a privately held property development company, based in the United Arab Emirates, with an initial focus on the emirate of Sharjah. The company was founded in 2017 by Sheikh Sultan bin Ahmed Al Qasimi, chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal Alsaud, chairman of KBW Investments.
Arada has so far launched three master-planned communities with a total value of AED 33 billion, making it the largest developer in Sharjah. The company also launched its first project in Dubai in 2022 and has a second project in the emirate scheduled to be launched on the Palm Jumeirah islands in 2023.
As well as developing residential and mixed-use communities, Arada has also launched a portfolio of supporting brands. These include Wellfit, which operates gyms in Dubai and Sharjah; Zad, a food truck park concept; Manbat, a partnership with the UAE Ministry of Climate Change and Environment that operates Emirati farmers’ markets and shops; and Artal, an Emirati fashion brand. Arada also signed its first master franchise agreement with Australia’s Boost Juice in 2023.
In May 2022, Arada was assigned credit ratings by Fitch and Moody’s, and issued its debut $500 million sukuk in the same year
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