Damac Properties, a renowned real estate developer in Dubai, is expanding into luxury aviation with the launch of Damac Air. Known for its opulent developments, Damac aims to offer an exclusive, high-end flying experience that mirrors its luxury real estate projects.
Exclusive Destinations for Luxury Travelers
Damac Air will offer flights to six highly sought-after holiday destinations: Seychelles, Maldives, Bali, Bora Bora, Fiji, and Hawaii. These idyllic locations are popular with affluent travelers, making them a perfect match for the airline’s target market. Damac has already shared teaser videos and promotional content across social media platforms to build anticipation for the upcoming service.
A New Era in Travel
Damac Air promises to revolutionize the travel experience, saying, “It’s more than travel. It’s a lifestyle.” The airline intends to combine exotic destinations with premium comforts, ensuring every journey feels like an indulgent retreat. This vision is designed to appeal to luxury travelers who desire more than just a flight – they seek a complete and extraordinary experience.
Early Registration Offers a Free Trip
To attract attention, Damac Air is offering a free trip to those who register on its website. Early registrants will have the chance to win a luxurious getaway, encouraging quick sign-ups and helping to generate excitement around the airline’s debut.
Competing in a Growing Market
While Damac Air enters the market as the first airline from a private UAE developer, it will compete with other luxury carriers such as Beond and Rotana Jet. Beond, for instance, markets itself as the world’s first premium leisure airline. It launched its first flight to the Maldives in April 2024 from Dubai’s Al Maktoum International Airport (DWC).
Financial Strength and Industry Confidence
Damac Properties brings strong financial backing to this venture. Moody’s recently upgraded Damac’s outlook from stable to positive. This reflects the company’s solid sales, impressive cash flow, and strategic growth. Additionally, Damac awarded over Dh7 billion in contracts in the first half of 2024 for real estate projects, underscoring its financial strength and market position.
As Dubai continues to attract high-net-worth individuals, luxury services like Damac Air are in high demand. With its lifestyle-driven approach to air travel, Damac Air is poised to become a leading player in the luxury aviation market, offering an unparalleled travel experience to its elite clientele.
